ZEE5, India’s largest home-grown video streaming platform and multilingual storyteller for a billion audiences, recently announced and premiered some of the biggest blockbusters like Puaada, Jinne Jamme Saare Nikamme and Qismat 2 to strengthen its footprint in Punjab.
ZEE5’s Rajj Ke Vekho campaign saw the successful launch of a series of Punjabi movies starring popular Pollywood names Ammy Virk, Sonam Bajwa, Sargun Mehta, Binnu Dhillon, Jaswinder Bhalla and many more! The video streaming platform started with the premiere of a set of power-packed, straight-from-the-theatre titles from Zee Studios – Puaada, Qismat 2 and the OTT debut of the first ever Punjabi film Jinne Jamme Saare Nikamme. These stories from Punjab’s heartland are available in an all-inclusive annual subscription plan priced at INR 499/-.
Manish Kalra, Chief Business Officer, ZEE5 India said, “As the country’s multilingual storyteller, we have continued our efforts to keep the audience entertained with diverse, purposeful content especially curated for our Punjabi-speaking audience.Our increased focus on Punjabi bespoke content is aimed to cater to the rising demand for quality entertainment in local languages. We are thrilled with the tremendous success that we have seen on the platform after premiering blockbuster releases like Puaada, Jinne Jamme Saare Nikamme and most recently Qismat 2. We are confident that we will be able to deliver consistent quality content to our viewers and become the one-stop destination for users to watch high quality Punjabi content.”
ZEE5 premiered the blockbuster Punjabi romcom Puaada on 17th September starring Punjab’s favourite on-screen couple Ammy Virk and Sonam Bajwa. After the roaring success of its theatrical release, Puaada went on to win hearts of ZEE5 viewers as they watched this mad, desi romantic film laced with comedy of errors with their family, in the comfort of their homes!
ZEE5 then went on to set a new industry benchmark in Punjab with the premiere of the first ever Punjabi film to release on an OTT platform – Jinne Jamme Saare Nikamme. A Dussehra (14th October) release, fans of Binnu Dhillon, Jaswinder Bhalla, Seema Kaushal were in for a treat! A family comedy with a strong social message, the film, in just 1 week after its release, received an overwhelming response from viewers.
ZEE5 continued to deliver its promise of premiering blockbuster releases month on month with the launch of Qismat 2 on 29th October, a Diwali dhamaka for the audience!Ammy Virk and Sargun Mehta’s chemistry was the talk of the town post the theatrical release and the buzz continued, thanks to the brilliant chemistry portrayed by the two leading stars. A story about unrequited love with fantastic music from favourites B Praakand Jaani, Qismat 2 added to ZEE5’s legacy in Punjab to present entertaining, blockbuster movies for everyone across the globe.
With its exciting content slate, ZEE5 aims to address the content demand of 3cr+ Punjabi native speakers in India, offering a robust library of Punjabi content at the tap of a button, thereby making deeper inroads into the country, and furthering its aim for entertainment inclusion.
